Nonprofit organizations are doing complex, challenging and life-changing work. Too often, the details about what you do are so dense that your target audiences can’t sift through them to find the answer to their ultimate question, “Why should I care about you?”

Strategic planning should get you there, but it typically doesn’t. Why? Because stakeholders too often get lost in the granularity of the nonprofit’s business and the semantics of defining mission, vision and values. They are word smithed until the magic has disappeared.

Strategic planning executed well is critical to a nonprofit’s short- and long-term management and accountability, but it doesn’t speak to or create new evangelists.

Strategic positioning is a high-economy process where we ask different questions that lead to an entirely unique and differentiating result. We elevate the organization and shine a fresh light on two things:

1) what makes it remarkable, and
2) how it connects to your constituents

This interactive discussion, lead by Deborah McMurray CEO of Content Pilot, will feature two recent positioning strategy and rebranding case studies for long-respected DFW nonprofits, Legacy Cares and Metrocare. Learn about how positioning works, how to elevate above the horizon you currently see, and the impact a new strategy can have on your nonprofit.

Click Here to Register

 ***BRING WITH YOU***
A hard copy of your mission statement and vision statement typed on a plain white piece of paper.
DO NOT PUT YOUR ORGANIZATION’S NAME ON IT

Please join the seminar and reception on
Tuesday, June 27, 2023
4:30 PM - 6:00 PM

Cocktail Reception and appetizers included.

At the Offices of
Make-A-Wish Foundation of North Texas
16803 Dallas Pkwy Ste. 100, Addison, TX

Deborah McMurray is the CEO and Strategy Architect of Content Pilot, a Dallas-based strategy, design, content and technology agency. For more than 30 years, she has worked with for-profit and nonprofit organizations across the U.S. and Canada on their positioning strategies, rebrands, website and other projects. Deborah is an active and passionate board member for several organizations: Dallas Theater Center, TACA, Resource Center and the national board of Lambda Legal. Also believing that strategy should play a critical role in event-related fundraising, she has chaired or co-chaired two State of Mind fundraisers for Second Thought Theatre in 2019 and 2021 and two Centerstage Galas for Dallas Theater Center in 2013 and 2021, the 2022 TACA Silver Cup Luncheon, and her first of two years co-chairing the Toast to Life Gala for Resource Center on April 1, 2023. You can reach Deborah at deborah.mcmurray@contentpilot.com.